Few collaborative endeavors offer both the jaw-dropping innovation and the opportunity to mercilessly taunt your opponent like Coudal Partners’ Layer Tennis. It has to be seen to be truly understood, but this jist is this: two graphic designers square off, online and in real time, on a graphic design where some visual element of the the opening “volley” is taken, improved or at least improvised upon, and sent back for another shot. It’s like battle raps for designerds. Check out today’s all-Brooklyn match
between Armin Vit and Sam Potts, with live commentary by Ben Greenman.

Read More: Armin Vit, Ben Greenman, Chicago, Coudal Partners, design, Graphic Design, Layer Tennis, Sam Potts